Stephen Wild is no stranger to big regeneration schemes.
In a past life, he worked on the rebuilding of Manchester city centre following the 1996 IRA bomb.
He then joined Peel as managing director of Manchester Ship Canal Developments in 2006, a joint-development company with Manchester council.
Peel, of course, had already delivered the Trafford Centre to the world, but it is fair to say the next major project it oversaw also had a major impact of the region’s economy.
Work started on MediaCityUK in 2007 and it welcomed its first tenants the same year. Mr Wild was later put in place to oversee the management.
Its creation is, to some, synonymous with the BBC’s pledge to shift key departments out of London and getting more in touch with the regions.
But Mr Wild, a father-of-three from Ramsbottom, is eager to point out MediaCityUK is about way more than just that, as he looks forward to the next phase in its development.
“MediaCityUk is not a project” he says.
“It will continue to evolve over the next 50 years and long after I’m sat in this chair.
“There will be things going on here which will lead to more activity and development and it is where the next big businesses will be born, will grow and we will see some great success stories here.
“My aspiration for it is to become the place where creative, digital and technology companies innovate the next great creative elements and to see the place grow – not just offices but more residential, more hotel rooms, more amenities, more bars, more restaurants, more people and more activity.”